A mysterious teaser website went up the other day at www.pottermore.com and it's clear that it is JK Rowling who's behind it all. From what I've found (not much) this could be anything from an expansive website about the books, the announcement of an encyclopedia about the world, or something else.
I'm hoping for something else. I adore the Harry Potter books and movies. From a purely strategic promotion angle, this is the absolute best time for Rowling to do something new -- which is hopefully a new series of books in the same world. After all, even though the last Potter book came out years ago, we've had the movies to look forward to. Now that the last is almost in theaters, we're going to be Potter-less.
When better for Pottermore?
My hope is that she's decided to do a prequel series about James and Lily and the Marauders. Not to mention more Snape, more Dumbledore, more everything. That would be my wish. What's really going to happen? I guess we'll find out in about six days.
In the meantime, check out the EPIC trailer for the last movie. Can't wait to see it!